Faraon was born in Switzerland and now lives in England. She studied Fine Art
at Oxford Brookes University, graduating with First Class Honours. Loredana’s
practice is primarily based in sculpture, with shape, materiality, history,
objects and shadows making up the main aspects of her work. Loredana’s most
recent exhibition; Mapping Space was in Italy. In this exhibition Loredana
showcased Mizbrook Series. A series of latex casts of an old farm on the outskirts of
Surrey. To complement this Loredana made Medesano. Which is a series of latex cast of
a traditional North Italian farm. Loredana use latex to directly casting
different parts of the farms. In some ways Mizbrook Series and Medesano, is more about using latex as a
camera caching a moment in time, in the surface of the building.
Series is a
development of Truman Brewery 2009. Made from latex and a direct cast from a wall at the
Truman Brewery, Brick Lane, London. Through casting the wall in a methodical
routine. Loredana places emphasis upon something, which is normally ignored,
thus drawing attention to the beauty often inherent in the mundane.
first commission; Eynsham Emporium was part of the Oxfordshire WinterLight
festival. It was a window installation and an outdoor installation in the
trees. The sculptures are made from acrylic, which were manipulated using
extreme heat. By projecting light through these sculptures, creates a variety
of unique shadows providing a wintry atmosphere, constantly changing through
the day and into the night. The inspiration for the sculptures outside was to
create continuity with the piece inside. For these external forms, inspiration
was drawn from chandeliers and icicles to relate directly with the internal
work. The atmosphere this project creates, gives the viewer a real sense of
wintertime, with the pieces unique aesthetics and seasonal glow.
as an artist Loredana Faraon is interested in the hidden parts of everyday life
and the tracing of history, this is a reoccurring theme in her practice. In The
Object Museum. The
Museum contains a variety of cast objects made from latex stitched together.
The latex skins are then filled with flour to form fragile representations of
the originals. The idea behind the work is to explore the history of objects
that have lost their design purpose and are now seen as antique.
practice has also been inspired by specific sites. For the last 3 years a manor
house in Oxford, dating back to 17 century has provided the basis for new work.
The first work that arose from this site Bricks where both old hand-carved and
factory made bricks had been discarded. Casts were made of the factory bricks
using latex and flour, the casts were taken back to the original site. Placing
the original bricks next to the latex representations, offered a stark
contrast, highlighting the difference between the hand-carved and mass-produced
objects. Other work developing from this location was Headington History. This piece involved bringing the
past to life for the present residents of the area. Images of one hundred year
old photographs were projected onto the original location where they had been
audience should enjoy the visual experience of what they are viewing. In the
cases of all the work described above, all the senses are important, not just
sight but additionally touch. Every individual has their own perspective and
they should have the opportunity to develop this. Art should not preach to
spectators, but encourage them to look and think, and create their own
independent interpretations of the work. Loredana’s role as the artist is to
act as a prompt.